Sales development reps are responsible for prospecting, generating leads, and qualifying and scoring leads. Their productivity is often measured by how quickly and effectively they are able to propel leads into the sales pipeline. That means sales operation managers must create repeatable processes that make logging in progress, and following up with leads as intuitive and efficient as possible. Such processes enable SDR teams to take proactive actions that allows them to optimize their productivity and effectiveness.
You have it all: a strategic account plan, a top-notch product portfolio, and executive support across the organization. Yet, you still fall short of your goals and miss opportunities. That’s because, while these things are important, you are missing a solid execution plan. In fact, most account management plans fall apart in the execution phase.